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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-.
Material type: materialTypeLabelBookCall no.: HD69.B7 K45 2003Publication: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 2nd ed.Description: xxvii, 788 p. : ill.ISBN: 0131105833.Subject(s): Brand name products -- Management
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HD69.B7 K45 2003 (See Similar Items) Available 31379009606550
Book Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HD69.B7 K45 2003 (See Similar Items) C. 2 Available 31379009664922
Book Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HD69.B7 K45 2003 (See Similar Items) C. 3 Available 31379010145507
Book Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HD69.B7 K45 2003 (See Similar Items) C. 4 Available 31379010682053
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