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An operationalisation and extension of a theoretical model of customer brand loyalty with additional reference to market position and consumer-based consequences / by Rujirutana Mandhachitara.

By: Rujirutana Mandhachitara, 1974-.
Material type: materialTypeLabelBookCall no.: HF5415.3 .R89Publication: [Bangkok] : Faculty of Commerce and Accountancy, Thammasat University, 2003Description: 1 v. (various pagings) : ill.ISBN: 9743680446.Subject(s): Brand loyalty -- Thailand | Consumer behavior -- Thailand | Brand name products -- Thailand -- MarketingDissertation note: Thesis (Ph. D.) -- Thammasat University, 2003.
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Thesis Thesis Boonchoo Treethong Library, Lampang Campus
Theses Stacks
Theses HF5415.3 .R89 (See Similar Items) C. 7 Available 31379009464067
Thesis Thesis Pridi Banomyong Library
Theses Stacks
Theses HF5415.3 .R89 (See Similar Items) C. 2 Available 31379009464018
Thesis Thesis Professor Sangvian Indaravijaya Library
Theses Stacks
Theses HF5415.3 .R89 (See Similar Items) C. 6 Available 31379009464059
Total holds: 0

Thesis (Ph. D.) -- Thammasat University, 2003.

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