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Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.

By: Lindstrom, Martin, 1970-.
Contributor(s): Seybold, Patricia B.
Material type: materialTypeLabelBookCall no.: HD69.B7 L56Publication: London : Kogan Page, 2003Description: xxviii, 316 p. : ill. (some col.), maps.ISBN: 0749438673.Subject(s): Brand name products | Child consumers | Advertising and children | Marketing research
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