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The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman.

By: Silverman, George, 1942-.
Material type: materialTypeLabelBookCall no.: HF5827.95 .S55Publication: New York : AMACOM, c2001Description: xii, 258 p. : ill.ISBN: 0814470726.Subject(s): Word-of-mouth advertising | Marketing
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