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Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.

By: Jones, John Philip, 1930-.
Material type: materialTypeLabelBookCall no.: HF5823 .J593Publication: Thousand Oaks, Calif. : Sage Publications, c2004Description: xvii, 310 p.ISBN: 0761927999.Subject(s): Advertising
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books HF5823 .J593 (See Similar Items) Available 31379010040401
Book Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HF5823 .J593 (See Similar Items) C. 2 Available 31379010927532
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