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The culting of brands : when customers become true believers / Douglas Atkin.

By: Atkin, Douglas.
Material type: materialTypeLabelBookCall no.: HF5415.13 .A87Publication: New York, N.Y., U.S.A. : Portfolio, 2004Description: xix, 230 p.ISBN: 1591840279.Subject(s): Brand name products -- Marketing -- Management | Customer loyalty | Identity (Psychology)
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Book Book Professor Sangvian Indaravijaya Library
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General Books HF5415.13 .A87 (See Similar Items) Available 31379010051630
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