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Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz.

By: Schultz, Don E.
Contributor(s): Schultz, Heidi F.
Material type: materialTypeLabelBookCall no.: HD69.B7 S38Publication: Mason, Ohio : Thomson/South-Western, c2004Description: 156 p. : ill.ISBN: 0538727144.Subject(s): Brand name products | Product management
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Book Book Professor Sangvian Indaravijaya Library
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General Books HD69.B7 S38 (See Similar Items) Available 31379009188716

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