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The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.

By: Smith, David Van Lloyd.
Contributor(s): Fletcher, Jonathan H.
Material type: materialTypeLabelBookCall no.: HF5415.2 .S65Publication: Chichester, England : Wiley, c2004Description: x, 236 p. : ill.ISBN: 0470844248.Subject(s): Marketing research | Qualitative research | Statistics
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Book Book Professor Sangvian Indaravijaya Library
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General Books HF5415.2 .S65 (See Similar Items) Available 31379010096379
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