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The business of brands / by Jon Miller & David Muir.

By: Miller, Jon, 1971-.
Contributor(s): Muir, David, 1971-.
Material type: materialTypeLabelBookCall no.: HD69.B7 M55Publication: Chichester, England : Wiley, c2004Description: xvi, 270 p. : ill.ISBN: 0470862599.Subject(s): Brand name products | Brand name products -- Marketing
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