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Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis.

By: Tellis, Gerard J, 1950-.
Material type: materialTypeLabelBookCall no.: HF5823 .T44Publication: Thousand Oaks, Calif. : Sage Publications, c2004Description: 203 p. : iil.ISBN: 0761922539.Subject(s): Advertising | Consumers -- Attitudes
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Book Book Puey Ungphakorn Library, Rangsit Campus
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General Books HF5823 .T44 (See Similar Items) Show map C. 2 Available 31379010387877

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