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Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.

Contributor(s): Buber, Renate, 1954- | Gadner, Johannes, 1970- | Richards, Lyn, 1944-.
Material type: materialTypeLabelBookCall no.: HF5415.13 .A66Publication: Basingstoke [England] : Palgrave Macmillan, 2004Description: xx, 292 p. : ill.ISBN: 1403916608.Subject(s): Marketing -- Management -- Research -- Methodology | Qualitative research
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Book Book Professor Sangvian Indaravijaya Library
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General Books HF5415.13 .A66 (See Similar Items) Available 31379010278365
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