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The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander.

By: Quelch, John A, 1951-.
Contributor(s): Laidler-Kylander, Nathalie.
Material type: materialTypeLabelBookCall no.: JZ4841 .Q45Publication: Mason, Ohio : Thomson/South-Western, c2006Description: vi, 324 p. : ill., map.ISBN: 032432023X.Subject(s): Non-governmental organizations -- Management | Non-governmental organizations -- Case studies | Business names
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