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Branding TV : principles and practices / by Walter McDowell and Alan Batten.

By: McDowell, Walter S.
Contributor(s): Batten, Alan.
Material type: materialTypeLabelBookCall no.: HE8700.8 .M35 2005Publication: Amsterdam : Focal Press, c2005Edition: [Rev. & updated ed.].Description: x, 158 p.ISBN: 0240807537; 9780240807539.Subject(s): Television broadcasting | Brand name products
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books HE8700.8 .M35 2005 (See Similar Items) Available 31379011277317
Book Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HE8700.8 .M35 2005 (See Similar Items) C. 2 Available 31379011673713
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