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Branding TV : principles and practices / by Walter McDowell and Alan Batten.

By: McDowell, Walter S.
Contributor(s): Batten, Alan.
Material type: materialTypeLabelBookCall no.: HE8700.8 .M35 2005Publication: Amsterdam : Focal Press, c2005Edition: [Rev. & updated ed.].Description: x, 158 p.ISBN: 0240807537; 9780240807539.Subject(s): Television broadcasting | Brand name products
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