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Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.

By: Chan-Olmsted, Sylvia M.
Material type: materialTypeLabelBookCall no.: HE8689.4 .C47Series: LEA's communication series.Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Description: xiv, 242 p. : ill.ISBN: 0805848126 (cloth).Subject(s): Broadcasting -- Management | Brand name products -- Management | Brand name products -- Marketing
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Book Book Faculty of Journalism and Mass Communication Library
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General Books HE8689.4 .C47 (See Similar Items) Checked out 31/01/2020 31379011381143

วส 805 ภาคการศึกษาที่ 2

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