Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.

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BookCall no.: HE8689.4 .C47Series: LEA's communication series.Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Description: xiv, 242 p. : ill.ISBN: 0805848126 (cloth).Subject(s): Broadcasting -- Management | Brand name products -- Management

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds	Reading lists
Book	Faculty of Journalism and Mass Communication Library General Stacks	General Books	HE8689.4 .C47 (See Similar Items)	Available		31379011381143		วส 805 ภาคการศึกษาที่ 2

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Previous	HE8689.4 .ส72 ความรู้เบื้องต้นเกี่ยวกับวิทยุและโทรทัศน์ : แบบฝึกปฏบัติชุดวิชา (Introduction to radio and television).	HE8689.4 .ส72 ความรู้เบื้องต้นเกี่ยวกับวิทยุและโทรทัศน์ : แบบฝึกปฏบัติชุดวิชา (Introduction to radio and television).	HE8689.4 .B76 Broadcasting, voice, and accountability : a public interest approach to policy, law, and regulation /	HE8689.4 .C47 Competitive strategy for media firms : strategic and brand management in changing media markets /	HE8689.4 .D38 Principles of electronic media /	HE8689.4 .D54 Digital broadcasting : policy and practice in the Americas, Europe and Japan /	HE8689.4 .P54 2015 Digital broadcasting : an introduction to new media /	Next