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Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.

By: Chan-Olmsted, Sylvia M.
Material type: materialTypeLabelBookCall no.: HE8689.4 .C47Series: LEA's communication series.Publication: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Description: xiv, 242 p. : ill.ISBN: 0805848126 (cloth).Subject(s): Broadcasting -- Management | Brand name products -- Management | Brand name products -- Marketing
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