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Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type: materialTypeLabelBookCall no.: HF5803 .C556Publication: New York : Best Business Books, c2005Description: xiii, 213 p.ISBN: 0789022117 (soft); 0789022109 (hard).Subject(s): Advertising -- Encyclopedias
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