Normal view MARC view ISBD view

Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

Contributor(s): Eastman, Susan Tyler, 1939- | Ferguson, Douglas A | Klein, Robert A, 1928-.
Material type: materialTypeLabelBookCall no.: HE8689.7.M37 P76 2006Publication: Amsterdam : Elsevier/Focal Press, c2006Edition: 5th ed.Description: xiv, 335 p. : ill.ISBN: 0240807626; 9780240807621 (pbk.).Subject(s): Television broadcasting -- Marketing | Radio broadcasting -- Marketing | Cable television -- Marketing
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HE8689.7.M37 P76 2006 (See Similar Items) Show map Available 31379011591923
Total holds: 0

There are no comments for this item.

Click on an image to view it in the image viewer

Open Library:

Thammasat University Library
2 Prachan Road, Phranakorn, Bangkok 10200
Tel: 662 613-3544 (Pridi Banomyong Library, Circulation Desk)
Tel: 662 564-4444 ext. 1305 (Puey Ungphakorn Library (Rangsit Campus), Circulation Desk)