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Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

Contributor(s): Eastman, Susan Tyler, 1939- | Ferguson, Douglas A | Klein, Robert A, 1928-.
Material type: materialTypeLabelBookCall no.: HE8689.7.M37 P76 2006Publication: Amsterdam : Elsevier/Focal Press, c2006Edition: 5th ed.Description: xiv, 335 p. : ill.ISBN: 0240807626; 9780240807621 (pbk.).Subject(s): Television broadcasting -- Marketing | Radio broadcasting -- Marketing | Cable television -- Marketing
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