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Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey.

By: Riesenbeck, Hajo.
Contributor(s): Perrey, Jesko.
Material type: materialTypeLabelBookCall no.: HD69.B7 R5374Publication: Weinheim [Germany] : Wiley-VCH, c2007Description: xii, 274 p. : col. ill.ISBN: 978352750820.Subject(s): Brand name products
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