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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-.
Material type: materialTypeLabelBookCall no.: HD69.B7 K45 2008Publication: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 3rd ed.Description: xxi, 692 p. : col. ill.ISBN: 0132336227; 9780132336222.Subject(s): Brand name products -- Management
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book Professor Sangvian Indaravijaya Library
General Stacks
General Books HD69.B7 K45 2008 (See Similar Items) C. 2 Available 31379012124955
Book Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HD69.B7 K45 2008 (See Similar Items) Show map C. 3 Available 31379012530359
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