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Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.

By: Blakeman, Robyn, 1958-.
Material type: materialTypeLabelBookCall no.: HF5415.123 .B553Publication: Lanham, Md. : Rowman & Littlefield, c2007Description: viii, 267 p. : ill.ISBN: 0742529649 (pbk.); 9780742529649 (pbk.).Subject(s): Communication in marketing
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Includes bibliographical references (p. 261-262) and index.

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