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Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk, Havard Hansen.

By: Schiffman, Leon G.
Contributor(s): Hansen, Havard | Kanuk, Leslie Lazar, 1929-.
Material type: materialTypeLabelBookCall no.: HF5415.33.E9 S354Publication: Harlow, England : Prentice Hall/Financial Times, 2008Description: xviii, 494 p. : col. ill.Notes: Adaption of: Consumer behavior. 9th ed. 2007.ISBN: 9780273704010 (pbk.); 027370401X (pbk.).Subject(s): Consumer behavior -- Europe | Motivation research (Marketing) -- Europe
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Book Book Puey Ungphakorn Library, Rangsit Campus
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General Books HF5415.33.E9 S354 (See Similar Items) Available 31379012621315

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Adaption of: Consumer behavior. 9th ed. 2007.

Includes bibliographical references and index.

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