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Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau.

By: Nadeau, Raymond A.
Material type: materialTypeLabelBookCall no.: HD69.B7 N334Publication: New York : McGraw-Hill, c2007Description: xxx, 302 p. : ill.ISBN: 9780071466141; 0071466142.Subject(s): Brand name products | Advertising -- Brand name products
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Includes bibliographical references (p. [287]-288) and index.

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