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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / by Pete Barry.

By: Barry, Pete (Pete S.).
Material type: materialTypeLabelBookCall no.: HF5823 .B28Publication: London : Thames & Hudson, 2009Description: 272 p. : ill.Notes: Reprint. Originally published: 2008.ISBN: 9780500514054 (hbk.); 0500514054 (hbk.).Subject(s): Advertising | Advertising campaigns | Advertising copy
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Boonchoo Treethong Library, Lampang Campus
General Stacks
General Books HF5823 .B28 (See Similar Items) Available 31379012329380
Book Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books HF5823 .B28 (See Similar Items) Available 31379013016200
Total holds: 0

Reprint. Originally published: 2008.

Includes bibliographical references and index.

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