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Integrated marketing communications strategy for a female teen magazine / by Anotai Termkunanon.

By: Anotai Termkunanon.
Contributor(s): Thammasat University. Faculty of Journalism and Mass Communication.
Material type: materialTypeLabelBookCall no.: HF5415.123 .A536 2010Publication: [Pathum Thani, Thailand] : Faculty of Journalism and Mass Communication, Thammasat University, 2010Description: 36, [16] leaves : col. ill.Notes: Special project (B.A. (B.A. (Mass Media Studies))--Thammasat University, 2010.Subject(s): Communication in marketing -- Thailand -- Case studies
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Special project (B.A. (B.A. (Mass Media Studies))--Thammasat University, 2010.

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