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Design is how it works : how the smartest companies turn products into icons / Jay Greene.

By: Greene, Jay.
Material type: materialTypeLabelBookCall no.: TS171 .G64 2010Publication: New York : Portfolio Penguin, 2010Description: 231 p. : ill.ISBN: 9781591843221.Subject(s): Industrial design -- Case studies | New products -- Case studies | Industrial design coordination | Branding (Marketing)
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Puey Ungphakorn Library (Econ., Tha Prachan Campus)
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General Books TS171 .G64 2010 (See Similar Items) Available 31379013339198
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Includes bibliographical references (p. 223-224) and index.

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