The four stages of highly effective crisis management : how to manage the media in the digital age / Jane Jordan-Meier.

By: Jordan-Meier, Jane.
Material type: materialTypeLabelBookCall no.: P96.M34 J67 2011Publication: Boca Raton. FL : CRC Press, c2011Description: xxiii, 296 p. : ill.ISBN: 9781439853733 (hardcover).Subject(s): Mass media -- Management | Crisis management | Online social networks | Public relations
Contents:
Section I. Media, crisis, and new reporting tools -- 1. What is a crisis? -- 2. The role of media in a crisis -- 3. Social, interactive, and everywhere all the time -- 4. Social media's role in crisis -- 5. Media ethics: what drives traditional media behavior? -- 6. Twitter: is it a fad or the "8 bazillion pound gorilla?" -- Section II. Stages of a crisis -- 7. Stage one- Fact-finding stage -- 8. Beware the ST factor : remember the context -- 9. Stage two-The unfolding drama -- 10. Stage three-Finger-pointing stage = Blame game -- 11. Stage four-resolution and fallout -- Section III. Spokespeople-speed matters and perception is everything -- 12. Who? -- 13. To CEO or not? -- 14. Head and heart -- 15. Role of the frontline -- 16. Policy guidelines for social media -- Section IV. Media interviews-rules of engagement in a crisis -- 17. Understanding journalists' questions -- 18. Techniques to get your message across -- 19. Dealing with difficult queations -- 20. Never repeat the poison : avoid negative language -- 21. How the new media are changing the rules for interviews -- 22. Lights, camera, action-the interview -- 23. Media training -- Section V. Communication-rules and tools -- 24. Why communicate in a crisis? -- 25. What to communicate! -- 26. To apologize or not-the role of the apology in a crisis -- 27. Language in a crisis-fall in love with we: notoxic language please -- 28. How to get your message across -- 29. Where? New media tools -- 30. Monitoring: your best defense in a crisis.
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General Books P96.M34 J67 2011 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ 31379013646956

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Includes bibliographical references and index.

Section I. Media, crisis, and new reporting tools -- 1. What is a crisis? -- 2. The role of media in a crisis -- 3. Social, interactive, and everywhere all the time -- 4. Social media's role in crisis -- 5. Media ethics: what drives traditional media behavior? -- 6. Twitter: is it a fad or the "8 bazillion pound gorilla?" -- Section II. Stages of a crisis -- 7. Stage one- Fact-finding stage -- 8. Beware the ST factor : remember the context -- 9. Stage two-The unfolding drama -- 10. Stage three-Finger-pointing stage = Blame game -- 11. Stage four-resolution and fallout -- Section III. Spokespeople-speed matters and perception is everything -- 12. Who? -- 13. To CEO or not? -- 14. Head and heart -- 15. Role of the frontline -- 16. Policy guidelines for social media -- Section IV. Media interviews-rules of engagement in a crisis -- 17. Understanding journalists' questions -- 18. Techniques to get your message across -- 19. Dealing with difficult queations -- 20. Never repeat the poison : avoid negative language -- 21. How the new media are changing the rules for interviews -- 22. Lights, camera, action-the interview -- 23. Media training -- Section V. Communication-rules and tools -- 24. Why communicate in a crisis? -- 25. What to communicate! -- 26. To apologize or not-the role of the apology in a crisis -- 27. Language in a crisis-fall in love with we: notoxic language please -- 28. How to get your message across -- 29. Where? New media tools -- 30. Monitoring: your best defense in a crisis.

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