Normal view MARC view ISBD view

The four stages of highly effective crisis management : how to manage the media in the digital age / Jane Jordan-Meier.

By: Jordan-Meier, Jane.
Material type: materialTypeLabelBookCall no.: P96.M34 J67 2011Publication: Boca Raton. FL : CRC Press, c2011Description: xxiii, 296 p. : ill.ISBN: 9781439853733 (hardcover).Subject(s): Mass media -- Management | Crisis management | Online social networks | Public relations
Contents:
Section I. Media, crisis, and new reporting tools -- 1. What is a crisis? -- 2. The role of media in a crisis -- 3. Social, interactive, and everywhere all the time -- 4. Social media's role in crisis -- 5. Media ethics: what drives traditional media behavior? -- 6. Twitter: is it a fad or the "8 bazillion pound gorilla?" -- Section II. Stages of a crisis -- 7. Stage one- Fact-finding stage -- 8. Beware the ST factor : remember the context -- 9. Stage two-The unfolding drama -- 10. Stage three-Finger-pointing stage = Blame game -- 11. Stage four-resolution and fallout -- Section III. Spokespeople-speed matters and perception is everything -- 12. Who? -- 13. To CEO or not? -- 14. Head and heart -- 15. Role of the frontline -- 16. Policy guidelines for social media -- Section IV. Media interviews-rules of engagement in a crisis -- 17. Understanding journalists' questions -- 18. Techniques to get your message across -- 19. Dealing with difficult queations -- 20. Never repeat the poison : avoid negative language -- 21. How the new media are changing the rules for interviews -- 22. Lights, camera, action-the interview -- 23. Media training -- Section V. Communication-rules and tools -- 24. Why communicate in a crisis? -- 25. What to communicate! -- 26. To apologize or not-the role of the apology in a crisis -- 27. Language in a crisis-fall in love with we: notoxic language please -- 28. How to get your message across -- 29. Where? New media tools -- 30. Monitoring: your best defense in a crisis.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds Reading lists
Book Book Thammasat Library, Pattaya Campus
General Stacks
General Books P96.M34 J67 2011 (See Similar Items) Available 31379013646956

วส 805 ภาคการศึกษาที่ 2

Total holds: 0

Includes bibliographical references and index.

Section I. Media, crisis, and new reporting tools -- 1. What is a crisis? -- 2. The role of media in a crisis -- 3. Social, interactive, and everywhere all the time -- 4. Social media's role in crisis -- 5. Media ethics: what drives traditional media behavior? -- 6. Twitter: is it a fad or the "8 bazillion pound gorilla?" -- Section II. Stages of a crisis -- 7. Stage one- Fact-finding stage -- 8. Beware the ST factor : remember the context -- 9. Stage two-The unfolding drama -- 10. Stage three-Finger-pointing stage = Blame game -- 11. Stage four-resolution and fallout -- Section III. Spokespeople-speed matters and perception is everything -- 12. Who? -- 13. To CEO or not? -- 14. Head and heart -- 15. Role of the frontline -- 16. Policy guidelines for social media -- Section IV. Media interviews-rules of engagement in a crisis -- 17. Understanding journalists' questions -- 18. Techniques to get your message across -- 19. Dealing with difficult queations -- 20. Never repeat the poison : avoid negative language -- 21. How the new media are changing the rules for interviews -- 22. Lights, camera, action-the interview -- 23. Media training -- Section V. Communication-rules and tools -- 24. Why communicate in a crisis? -- 25. What to communicate! -- 26. To apologize or not-the role of the apology in a crisis -- 27. Language in a crisis-fall in love with we: notoxic language please -- 28. How to get your message across -- 29. Where? New media tools -- 30. Monitoring: your best defense in a crisis.

There are no comments for this item.

Click on an image to view it in the image viewer

Open Library:

Thammasat University Library
2 Prachan Road, Phranakorn, Bangkok 10200
Tel: 662 613-3544 (Pridi Banomyong Library, Circulation Desk)
Tel: 662 564-4444 ext. 1305 (Puey Ungphakorn Library (Rangsit Campus), Circulation Desk)