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Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.

By: Baran, Stanley J.
Contributor(s): Davis, Dennis K.
Material type: materialTypeLabelBookCall no.: P90 .B285 2012Series: Wadsworth series in mass communication and journalism.Publication: Australia : Wadsworth, Cengage Learning, c2012Edition: 6th ed., international ed.Description: xxiv, 456 p.ISBN: 9780495902904 (pbk.); 049590290X (pbk.).Subject(s): Mass media -- Philosophy
Contents:
Section 1. Introduction to mass communication theory -- Chapter 1. Overview of mass communication theory : definition, evaluation, and understanding -- What is mass communication? -- Social science and the study of human behavior -- What is theory? -- Postpositivist theory -- Hermeneutic/interpretive theory -- Critical theory -- Normative theory -- Judging theory -- Broadening social science -- Mass communication theory -- Chapter 2. Evaluation of mass communication theory through four eras -- Evolution of media theory -- The era of mass society and mass culture -- Emergence of the limited-effects perspective -- Challenges to limited-effects theory -- Meaning-making perspectives on media -- Debates over issues -- Section 2. The first era of media theory : mass society and mass culture -- Chapter 3. The emerging media industries and mass society theory -- In the beginning -- Yellow journalism -- Mass media development and decline -- Mass society critics debate media influence -- Mass society theory's assumptions -- Early forms of mass society theory -- Gemeinschaft and gesellschaft -- Mechanical and organic solidarity -- Mass society theory today -- Chapter 4. Propaganda and the development of media theory -- Propaganda's origins -- Propaganda in the United States -- Behaviorism -- Freudianism -- Harold Lasswell's propaganda theory -- Walter Lippmann and the pictures in people's heads -- Reaction to early propaganda theory -- The institute for propaganda analysis -- Propaganda theory today -- Renewed interest in libertarianism -- Chapter 5. Normative theories -- Normative theories' origins -- Libertarian throught's origins -- The marketplace of ideas -- Government regulation -- Professional standards in journalism -- Limitations of professional standards -- A postwar compromise : social responsibility theory -- Social responsibility theory during the Cold War -- Social responsibility theory and professional practice -- Social responsibility theory today -- The internet era and the public interest -- Other normative theories -- Section 3. Ferment in the field : from limited-effects to critical cultural theoris -- Chapter 6. The emergence of limited-effects theory -- The origins of limited-effects theory -- Effects theory Lazarsfeld's -- Limitations in the Lazarsfeld approach -- Limited-effects theory -- From propaganda to attitude-change theories -- Carl Hovland and the experimental section -- Hovland's communication research program -- Focus on media effects in mass communication research -- The selaective processes -- Limitations of the persuasion research -- Contemporary selective exposure : the return of minimal effects -- Information-flow theory -- Klapper's phenomenistic theory -- Elite pluralism -- The power elite -- Limited-effects generalizations -- Limited-effects perspective's drawbacks -- Limited-effects perspective's contributions -- The legacy of Hovland and Lazarsfeld -- Chapter 7. Focus on functionalism and children : moving beyond limited effects -- Middle range theories and functionalism -- Systems theories -- The rise of systems theories -- Modeling systems -- Applying systems models to human communication -- Mass communication theorists adopt systems models -- The unfulfilled promise of functionalism -- Children and violence become the focus of mass communication research -- television violence theories -- Catharsis -- Social learning -- Social cognitive theory -- Aggressive cues -- Media violence in context -- Active theory of viewing -- The developmental perspective -- Video games renew interest in media violence -- Children's socialization -- Chapter 8. Critical and cultural theories of mass comminication emerge -- Changing times -- Media research takes a cultural turn -- Macroscopic versus microscopic theories -- Critical theory -- Comparing cultural theories and theories based on empirical research -- Cultural theories emerge in Europe -- Marxist theory -- NeoMarxism -- Textual analysis and literary criticism -- The Frankfurt school -- Neo-Marxist theory developes in Britain -- Political economy theory -- The debate between cultural studies and political economy theorists -- Transmissional versus ritual perspectives in cultural studies -- American research on popular culture -- Marshall Mcluhan -- Harold Innis : the bias of communication -- Mcluhan : understanding media -- Section 4. From active-audience to meaning-making theories : the emergence of contemporary mass communication theory -- Chapter 9. Uses, reception, and effects : audience theories -- From source-dominated to active-audience perspectives -- Early audience-centered research -- Confusing media functions and media uses -- revival of uses-and-gratifications -- Revisiting the active audience -- Uses-and-gratifications and effects -- Decoding and sensemaking : development of reception studies -- Feminist reception studies -- The rise of moderate-effects theories : new directions in audience effects research -- Information-processing theory -- Processing television news -- Elaboration likelihood model -- Entertainment theory -- Chapter 10. The role of media in the social world -- Roger's diffusion theory -- Social marketing theory -- Media system dependency theory -- The knowledge gap-- Agenda-setting and building -- Noelle-Neumann's spiral of silence -- News production research -- Media intrusion theory -- Chapter 11. Meaning-making in the social world -- Symbolic interactionism -- Pragmatism and the Chicago School -- Applying symbolic interactionism -- Social constructionism -- Goffman's frame analysis -- Contemporary thinking on frames and framing -- Framing and objectivity -- News framing effects -- Framing theory and the practice of journalism -- Cultivation analysis -- Controversy surrounds cultivation -- The products of cultivation analysis -- The mean world index -- Final words on cultivation -- The commodification of culture -- The ultimate cultural commodity : advertising -- Media literacy -- Silverblatt and potter on media literacy -- Chapter 12. The future of media theory and research -- Mass communication theory or media theory?
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Section 1. Introduction to mass communication theory -- Chapter 1. Overview of mass communication theory : definition, evaluation, and understanding -- What is mass communication? -- Social science and the study of human behavior -- What is theory? -- Postpositivist theory -- Hermeneutic/interpretive theory -- Critical theory -- Normative theory -- Judging theory -- Broadening social science -- Mass communication theory -- Chapter 2. Evaluation of mass communication theory through four eras -- Evolution of media theory -- The era of mass society and mass culture -- Emergence of the limited-effects perspective -- Challenges to limited-effects theory -- Meaning-making perspectives on media -- Debates over issues -- Section 2. The first era of media theory : mass society and mass culture -- Chapter 3. The emerging media industries and mass society theory -- In the beginning -- Yellow journalism -- Mass media development and decline -- Mass society critics debate media influence -- Mass society theory's assumptions -- Early forms of mass society theory -- Gemeinschaft and gesellschaft -- Mechanical and organic solidarity -- Mass society theory today -- Chapter 4. Propaganda and the development of media theory -- Propaganda's origins -- Propaganda in the United States -- Behaviorism -- Freudianism -- Harold Lasswell's propaganda theory -- Walter Lippmann and the pictures in people's heads -- Reaction to early propaganda theory -- The institute for propaganda analysis -- Propaganda theory today -- Renewed interest in libertarianism -- Chapter 5. Normative theories -- Normative theories' origins -- Libertarian throught's origins -- The marketplace of ideas -- Government regulation -- Professional standards in journalism -- Limitations of professional standards -- A postwar compromise : social responsibility theory -- Social responsibility theory during the Cold War -- Social responsibility theory and professional practice -- Social responsibility theory today -- The internet era and the public interest -- Other normative theories -- Section 3. Ferment in the field : from limited-effects to critical cultural theoris -- Chapter 6. The emergence of limited-effects theory -- The origins of limited-effects theory -- Effects theory Lazarsfeld's -- Limitations in the Lazarsfeld approach -- Limited-effects theory -- From propaganda to attitude-change theories -- Carl Hovland and the experimental section -- Hovland's communication research program -- Focus on media effects in mass communication research -- The selaective processes -- Limitations of the persuasion research -- Contemporary selective exposure : the return of minimal effects -- Information-flow theory -- Klapper's phenomenistic theory -- Elite pluralism -- The power elite -- Limited-effects generalizations -- Limited-effects perspective's drawbacks -- Limited-effects perspective's contributions -- The legacy of Hovland and Lazarsfeld -- Chapter 7. Focus on functionalism and children : moving beyond limited effects -- Middle range theories and functionalism -- Systems theories -- The rise of systems theories -- Modeling systems -- Applying systems models to human communication -- Mass communication theorists adopt systems models -- The unfulfilled promise of functionalism -- Children and violence become the focus of mass communication research -- television violence theories -- Catharsis -- Social learning -- Social cognitive theory -- Aggressive cues -- Media violence in context -- Active theory of viewing -- The developmental perspective -- Video games renew interest in media violence -- Children's socialization -- Chapter 8. Critical and cultural theories of mass comminication emerge -- Changing times -- Media research takes a cultural turn -- Macroscopic versus microscopic theories -- Critical theory -- Comparing cultural theories and theories based on empirical research -- Cultural theories emerge in Europe -- Marxist theory -- NeoMarxism -- Textual analysis and literary criticism -- The Frankfurt school -- Neo-Marxist theory developes in Britain -- Political economy theory -- The debate between cultural studies and political economy theorists -- Transmissional versus ritual perspectives in cultural studies -- American research on popular culture -- Marshall Mcluhan -- Harold Innis : the bias of communication -- Mcluhan : understanding media -- Section 4. From active-audience to meaning-making theories : the emergence of contemporary mass communication theory -- Chapter 9. Uses, reception, and effects : audience theories -- From source-dominated to active-audience perspectives -- Early audience-centered research -- Confusing media functions and media uses -- revival of uses-and-gratifications -- Revisiting the active audience -- Uses-and-gratifications and effects -- Decoding and sensemaking : development of reception studies -- Feminist reception studies -- The rise of moderate-effects theories : new directions in audience effects research -- Information-processing theory -- Processing television news -- Elaboration likelihood model -- Entertainment theory -- Chapter 10. The role of media in the social world -- Roger's diffusion theory -- Social marketing theory -- Media system dependency theory -- The knowledge gap-- Agenda-setting and building -- Noelle-Neumann's spiral of silence -- News production research -- Media intrusion theory -- Chapter 11. Meaning-making in the social world -- Symbolic interactionism -- Pragmatism and the Chicago School -- Applying symbolic interactionism -- Social constructionism -- Goffman's frame analysis -- Contemporary thinking on frames and framing -- Framing and objectivity -- News framing effects -- Framing theory and the practice of journalism -- Cultivation analysis -- Controversy surrounds cultivation -- The products of cultivation analysis -- The mean world index -- Final words on cultivation -- The commodification of culture -- The ultimate cultural commodity : advertising -- Media literacy -- Silverblatt and potter on media literacy -- Chapter 12. The future of media theory and research -- Mass communication theory or media theory?

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