Mass media in a changing world : history, industry, controversy / George Rodman.
By: Rodman, George R
.
Material type: 
BookCall no.: P90 .R597 2012Publication: New York : McGraw-Hill, c2012Edition: 4th ed., international ed.Description: xxvii, 498 p. : ill. (chiefly col.).ISBN: 9780071316323 (pbk.); 0071316329 (pbk.).Subject(s): Mass media
Contents:
Part 1. Overview -- 1. Introduction -- 2. Media impact -- Part 2. The print industries -- 3. Books -- 4. Newspapers -- 5. Magazines -- Part 3. The electronic industries -- 6. Movies -- 7. Recordings and the music industry -- 8. Radio -- 9. Television -- 10. The internet -- Part 4. Information and pesuasion industries -- 11. Evolving journalism -- 12. Public relations -- 13. Advertising -- 14. Media law -- 15. Media ethics.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds | Reading lists |
|---|---|---|---|---|---|---|---|---|
Book
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Faculty of Journalism and Mass Communication Library General Stacks | General Books | P90 .R597 2012 (See Similar Items) | Available | 31379013684684 |
Total holds: 0
Part 1. Overview -- 1. Introduction -- 2. Media impact -- Part 2. The print industries -- 3. Books -- 4. Newspapers -- 5. Magazines -- Part 3. The electronic industries -- 6. Movies -- 7. Recordings and the music industry -- 8. Radio -- 9. Television -- 10. The internet -- Part 4. Information and pesuasion industries -- 11. Evolving journalism -- 12. Public relations -- 13. Advertising -- 14. Media law -- 15. Media ethics.
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