Normal view MARC view ISBD view

Mass media in a changing world : history, industry, controversy / George Rodman.

By: Rodman, George R, 1948-.
Material type: materialTypeLabelBookCall no.: P90 .R597 2012Publication: New York : McGraw-Hill, c2012Edition: 4th ed., international ed.Description: xxvii, 498 p. : ill. (chiefly col.).ISBN: 9780071316323 (pbk.); 0071316329 (pbk.).Subject(s): Mass media
Contents:
Part 1. Overview -- 1. Introduction -- 2. Media impact -- Part 2. The print industries -- 3. Books -- 4. Newspapers -- 5. Magazines -- Part 3. The electronic industries -- 6. Movies -- 7. Recordings and the music industry -- 8. Radio -- 9. Television -- 10. The internet -- Part 4. Information and pesuasion industries -- 11. Evolving journalism -- 12. Public relations -- 13. Advertising -- 14. Media law -- 15. Media ethics.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds Reading lists
Book Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books P90 .R597 2012 (See Similar Items) Available 31379013684684

วส 611

วส 300

Total holds: 0

Part 1. Overview -- 1. Introduction -- 2. Media impact -- Part 2. The print industries -- 3. Books -- 4. Newspapers -- 5. Magazines -- Part 3. The electronic industries -- 6. Movies -- 7. Recordings and the music industry -- 8. Radio -- 9. Television -- 10. The internet -- Part 4. Information and pesuasion industries -- 11. Evolving journalism -- 12. Public relations -- 13. Advertising -- 14. Media law -- 15. Media ethics.

There are no comments for this item.

Click on an image to view it in the image viewer

Open Library:

Thammasat University Library
2 Prachan Road, Phranakorn, Bangkok 10200
Tel: 662 613-3544 (Pridi Banomyong Library, Circulation Desk)
Tel: 662 564-4444 ext. 1305 (Puey Ungphakorn Library (Rangsit Campus), Circulation Desk)