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Media effects / W. James Potter.

By: Potter, W. James.
Material type: materialTypeLabelBookCall no.: P94 .P68 2012Publication: Thousand Oaks, Calif. : SAGE Publications, c2012Description: xviii, 377 p. : ill.ISBN: 9781412964692 (pbk.).Subject(s): Mass media -- Influence | Mass media -- Social aspects | Mass media -- Physiological aspects | Mass media -- Psychological aspects
Contents:
Why study media effects? -- Defining key ideas -- What is a media effect? -- Media influence -- Theories of media effects -- Physiological effects -- Cognitive effects -- Belief effects -- Attitude effects -- Affective effects -- Behavioral effects -- Macro-level effects on the public -- Macro-level effects on institutions -- Macro-level effects on society, culture, and mass media -- Cautions -- Springboard.
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Book Book Faculty of Journalism and Mass Communication Library
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General Books P94 .P68 2012 (See Similar Items) Checked out 06/11/2019 31379013684932

วส 327(วส406) ภาคการศึกษาที่ 1

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Includes bibliographical references and index.

Why study media effects? -- Defining key ideas -- What is a media effect? -- Media influence -- Theories of media effects -- Physiological effects -- Cognitive effects -- Belief effects -- Attitude effects -- Affective effects -- Behavioral effects -- Macro-level effects on the public -- Macro-level effects on institutions -- Macro-level effects on society, culture, and mass media -- Cautions -- Springboard.

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