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Broadcasting, cable, the internet, and beyond : an introduction to modern electronic media / Joseph R. Dominick, Fritz Messere, Barry L. Sherman.

By: Dominick, Joseph R.
Contributor(s): Sherman, Barry L | Messere, Fritz.
Material type: materialTypeLabelBookCall no.: HE8689.8 .D66 2012Series: McGraw-Hill series in mass communication and journalism.Publication: New York : McGraw-Hill, c2012Edition: 7th ed., international ed.Description: xvi, 316 [14] p. : ill. (some col.).ISBN: 9780071315036 (pbk.); 0071315039 (pbk.).Subject(s): Broadcasting -- United States | Cable television -- United States | Telecommunication -- United States | Internet -- United States
Contents:
Part I. Foundations -- 1. History of Broadcast Media -- 2. History of Cable, Home Video and the Internet -- 3. Audio and Video Technology -- Part II. How It Is -- 4. Radio Today -- 5. Broadcast and Cable/Satellite TV Today -- 6. The Internet , Web audio, and Web Video -- Part III. How It's Done -- 7. The Business of Broadcasting, Cable, and New Media -- 8. Radio Programming -- 9. TV Programming -- Part IV. How It's Controlled -- 10. Rules and Regulations -- 11. Self-Regulation and Ethics -- Part V. What It Does -- 12. Ratings and Audience Feedback -- 13. Effects.
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Book Book Faculty of Journalism and Mass Communication Library
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General Books HE8689.8 .D66 2012 (See Similar Items) Available 31379013703013
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Part I. Foundations -- 1. History of Broadcast Media -- 2. History of Cable, Home Video and the Internet -- 3. Audio and Video Technology -- Part II. How It Is -- 4. Radio Today -- 5. Broadcast and Cable/Satellite TV Today -- 6. The Internet , Web audio, and Web Video -- Part III. How It's Done -- 7. The Business of Broadcasting, Cable, and New Media -- 8. Radio Programming -- 9. TV Programming -- Part IV. How It's Controlled -- 10. Rules and Regulations -- 11. Self-Regulation and Ethics -- Part V. What It Does -- 12. Ratings and Audience Feedback -- 13. Effects.

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