Corporate reputation : managing opportunities and threats / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.
Contributor(s): Burke, Ronald J | Martin, Graeme | Cooper, Cary L.Material type: BookCall no.: HD59.2 .C677 2011Series: Psychological and behavioral aspects of risk series: Publication: Farnham, Surrey : Burlington, VT : Gower ; Ashgate Pub., c2011Description: xvi, 338 p. : ill.ISBN: 9780566092053 (hardback); 0566092050 (hardback).Subject(s): Corporate image | Brand name products -- Management | Corporations -- Public relations | Organizational effectiveness | Performance -- Management
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|Book||Puey Ungphakorn Library, Rangsit Campus General Stacks||General Books||HD59.2 .C677 2011 (See Similar Items) Show map||Available||31379013720884|
Includes bibliographical references and index.
1. Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- 2. The meaning and measurement of corporate reputation / Gary Davies -- 3. Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- 4. Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- 5. Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- 6. Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- 7. Managing corporate reputations, strategic human resource management and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- 8. From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- 9. The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- 10. The role of the news media in corporate reputation management / Craig E. Carroll -- 11. The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- 12. Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / Celia V. Harquail -- 13. Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- 14. Corporate rebranding / Dale Miller and Bill Merrilees -- 15. Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.
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