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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Solomon, Michael R.
Material type: materialTypeLabelBookCall no.: HF5415.32 .S65 2013Publication: Boston : Pearson, c2013Edition: 10th ed., global ed.Description: 639 p. ill. (chiefly col.).ISBN: 9780273767312 (pbk.); 0273767313 (pbk.).Subject(s): Consumer behavior
Contents:
sect. 1 Consumers in the marketplace -- ch. 1 Buying, having, and being -- sect. 2 Consumers as individuals -- ch. 2 Perception -- ch. 3 Learning and memory -- ch. 4 Motivation and global values -- ch. 5 The self -- ch. 6 Personality and psychographics -- sect. 3 Consumers as decision makers -- ch. 7 Attitudes and persuasion -- ch. 8 Decision making -- ch. 9 Buying and disposing -- ch. 10 Organizational and household decision making -- sect. 4 Consumers and subcultures -- ch. 11 Groups and social media -- ch. 12 Social class and lifestyles -- ch. 13 Subcultures -- ch. 14 culture.
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Book Book Professor Sangvian Indaravijaya Library
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General Books HF5415.32.S65 2013 (See Similar Items) Checked out 07/05/2019 31379013759379

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sect. 1 Consumers in the marketplace -- ch. 1 Buying, having, and being -- sect. 2 Consumers as individuals -- ch. 2 Perception -- ch. 3 Learning and memory -- ch. 4 Motivation and global values -- ch. 5 The self -- ch. 6 Personality and psychographics -- sect. 3 Consumers as decision makers -- ch. 7 Attitudes and persuasion -- ch. 8 Decision making -- ch. 9 Buying and disposing -- ch. 10 Organizational and household decision making -- sect. 4 Consumers and subcultures -- ch. 11 Groups and social media -- ch. 12 Social class and lifestyles -- ch. 13 Subcultures -- ch. 14 culture.

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