Converging media : an introduction to mass communication / John Pavlik, Shawn McIntosh.  (Text) (Text)

Pavlik, John V. (John Vernon)
McIntosh, Shawn
Call no.: P90 .P38 2013Publication: New York : Oxford University Press, c2013Edition: 3rd edDescription: xxx, 488, [25] p. : ill. (chiefly col.)ISBN: 9780199859931 (pbk.)Subject(s): Mass mediaDigital mediaInternetLOC classification: P90 | .P38 2013
Contents:pt. 1 The changing media landscape -- 1 Mass communication and its digital transformation -- 2 Media literacy in the digital age -- pt. 2 Mass communication formats -- 3 Print media : books, newspapers, and magazines -- 4 Audio media : music recordings, radio -- 5 Visual media : movies and television -- pt. 3 How digital media are changing our world -- 6 Information overload, usability, and interactive media -- 7 Networks and digital distribution -- 8 Social media and web 2.0 -- pt. 4 Media Perspectives -- 9 Journalism : from information to participation -- 10 Entertainment -- 11 Advertising and public relations : the power of persuasion -- pt. 5 Media and Society -- 12 Media ethics -- 13 Communication law and regulation in the digital age -- 14 Media theory and research : from writing to text messaging -- 15 Mass communication and politics in the digital age.
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pt. 1 The changing media landscape -- 1 Mass communication and its digital transformation -- 2 Media literacy in the digital age -- pt. 2 Mass communication formats -- 3 Print media : books, newspapers, and magazines -- 4 Audio media : music recordings, radio -- 5 Visual media : movies and television -- pt. 3 How digital media are changing our world -- 6 Information overload, usability, and interactive media -- 7 Networks and digital distribution -- 8 Social media and web 2.0 -- pt. 4 Media Perspectives -- 9 Journalism : from information to participation -- 10 Entertainment -- 11 Advertising and public relations : the power of persuasion -- pt. 5 Media and Society -- 12 Media ethics -- 13 Communication law and regulation in the digital age -- 14 Media theory and research : from writing to text messaging -- 15 Mass communication and politics in the digital age.

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