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Media/impact : an introduction to mass media / Shirley Biagi.

By: Biagi, Shirley.
Material type: materialTypeLabelBookCall no.: P90 .B494 2012Series: Wadsworth series in mass communication and journalism.Publication: Australia : Wadsworth, Cengage Learning, c2012Edition: 10th ed., international ed.Description: xxxiv, 430 p. : ill. (chiefly col.).ISBN: 9781111829537; 1111829535.Subject(s): Mass media
Contents:
pt. 1 The Mass Media Industries -- Mass Media And Everyday Life -- Books : Rearranging The Page -- Newspapers : Expanding Delivery -- Magazines : Targeting The Audience -- Recordings : Demanding Choices -- Radio : Riding The Wave -- Movies : Picturing The Future -- Television : Changing Channels -- Digital Media : Widening The Web -- pt. 2 Selling The Message -- Advertising : Motivating Customers -- Public Relations : Promoting Ideas -- pt. 3 Changing Messages -- News And Information : Getting Personal -- Society, Culture And Politics : Shaping The Issues -- Law And Regulation : Rewriting The Rules -- Ethics: Placing Responsibility -- Global Media : Discovering New Markets.
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Book Book Thammasat Library, Pattaya Campus
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General Books P90 .B494 2012 (See Similar Items) Available 31379013834164

วส 591

วส 327(วส406) ภาคการศึกษาที่ 1

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pt. 1 The Mass Media Industries -- Mass Media And Everyday Life -- Books : Rearranging The Page -- Newspapers : Expanding Delivery -- Magazines : Targeting The Audience -- Recordings : Demanding Choices -- Radio : Riding The Wave -- Movies : Picturing The Future -- Television : Changing Channels -- Digital Media : Widening The Web -- pt. 2 Selling The Message -- Advertising : Motivating Customers -- Public Relations : Promoting Ideas -- pt. 3 Changing Messages -- News And Information : Getting Personal -- Society, Culture And Politics : Shaping The Issues -- Law And Regulation : Rewriting The Rules -- Ethics: Placing Responsibility -- Global Media : Discovering New Markets.

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