Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.  (Text) (Text)

Keller, Kevin Lane, 1956-
Call no.: HD69.B7 K45 2013Publication: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2013Edition: 4th edDescription: xxviii, 562 p. : col. illISBN: 9780132664257; 0132664259Subject(s): Brand name products -- Managementกต 316 Highly correlatedMK 316 Highly correlatedLOC classification: HD69.B7 | K45 2013
Contents:pt. I Opening Perspectives -- ch. 1 Brands and Brand Management -- pt. II Identifying and Establishing Brand Positioning and Values -- ch. 2 Customer-Based Brand Equity and Brand Positioning -- ch. 3 Brand Resonance and the Brand Value Chain -- pt. III Designing and Implementing Brand Marketing Programs -- ch. 4 Choosing Brand Elements to Build Brand Equity -- ch. 5 Designing Marketing Programs to Build Brand Equity -- ch. 6 Integrating Marketing Communications to Build Brand Equity -- ch. 7 Leveraging Secondary Brand Associations to Build Brand Equity -- pt. IV Measuring and Interpreting Brand Performance -- ch. 8 Developing a Brand Equity Measurement and Management System -- ch. 9 Measuring Sources of Brand Equity : Capturing Customer Mind-Set -- ch. 10 Measuring Outcomes of Brand Equity : Capturing Market Performance -- pt. V Growing and Sustaining Brand Equity -- ch. 11 Designing and Implementing Branding Architecture Strategies -- ch. 12 Introducing and Naming New Products and Brand Extensions -- ch. 13 Managing Brands over Time -- ch. 14 Managing Brands over Geographic Boundaries and Market Segments -- pt. VI Closing Perspectives -- ch. 15 Closing Observations.
แท็ก: ไม่มีแท็กจากห้องสมุดสำหรับชื่อเรื่องนี้ เข้าสู่ระบบเพื่อเพิ่มแท็ก
    Average rating: 0.0 (0 votes)
ประเภททรัพยากร ตำแหน่งปัจจุบัน กลุ่มข้อมูล ตำแหน่งชั้นหนังสือ เลขเรียกหนังสือ สถานะ วันกำหนดส่ง บาร์โค้ด การจองรายการ หนังสืออ่านประกอบรายวิชา
Reserve Book (7 Days) Reserve Book (7 Days) Professor Sangvian Indaravijaya Library
Reserve Books Circulation Counter HD69.B7 K45 2013 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
31379013835393

วส 368

รายการจองทั้งหมด: 0

pt. I Opening Perspectives -- ch. 1 Brands and Brand Management -- pt. II Identifying and Establishing Brand Positioning and Values -- ch. 2 Customer-Based Brand Equity and Brand Positioning -- ch. 3 Brand Resonance and the Brand Value Chain -- pt. III Designing and Implementing Brand Marketing Programs -- ch. 4 Choosing Brand Elements to Build Brand Equity -- ch. 5 Designing Marketing Programs to Build Brand Equity -- ch. 6 Integrating Marketing Communications to Build Brand Equity -- ch. 7 Leveraging Secondary Brand Associations to Build Brand Equity -- pt. IV Measuring and Interpreting Brand Performance -- ch. 8 Developing a Brand Equity Measurement and Management System -- ch. 9 Measuring Sources of Brand Equity : Capturing Customer Mind-Set -- ch. 10 Measuring Outcomes of Brand Equity : Capturing Market Performance -- pt. V Growing and Sustaining Brand Equity -- ch. 11 Designing and Implementing Branding Architecture Strategies -- ch. 12 Introducing and Naming New Products and Brand Extensions -- ch. 13 Managing Brands over Time -- ch. 14 Managing Brands over Geographic Boundaries and Market Segments -- pt. VI Closing Perspectives -- ch. 15 Closing Observations.

There are no comments on this title.

เพื่อโพสต์ความคิดเห็น

คลิกที่รูปภาพเพื่อดูในตัวแสดงภาพ

ห้องสมุด:

Thammasat University Library, 2 Prachan Road, Phranakorn, Bangkok 10200

Puey Ungphakorn Library (Rangsit Campus), Circulation Desk 662 564-4444 ext. 1305

Pridi Banomyong Library, Circulation Desk 662 613-3544