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Qualitative media analysis / David L. Altheide, Christopher J. Schneider.

By: Altheide, David L.
Contributor(s): Schneider, Christopher J.
Material type: materialTypeLabelBookCall no.: P91.3 .A478 2013Series: Qualitative research methods: v. 38.Publication: Thousand Oaks, Calif. : Sage Publications, 2013Edition: 2nd ed.Description: xiii, 150 p. : ill.ISBN: 9781452230054 (pbk.).Subject(s): Mass media -- Research -- Methodology | Qualitative research
Contents:
1. Plugged-In Research -- 2. Ethnographic Content Analysis -- 3. Process of Qualitative Document Analysis -- 4. Newspapers, Magazines, and Electronic Documents -- 5. Electronic Reality I -- 6. Electronic Reality II -- 7. Tracking Discourse -- 8. Field Notes and Other Data.
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Includes bibliographical references and index.

1. Plugged-In Research -- 2. Ethnographic Content Analysis -- 3. Process of Qualitative Document Analysis -- 4. Newspapers, Magazines, and Electronic Documents -- 5. Electronic Reality I -- 6. Electronic Reality II -- 7. Tracking Discourse -- 8. Field Notes and Other Data.

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