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Hospitality business development / Ahmed Hassanien, Crispin Dale, Alan Clarke.

By: Hassanien, Ahmed.
Contributor(s): Dale, Crispin | Clarke, Alan, 1956-.
Material type: materialTypeLabelBookCall no.: TX911.3.M27 H38 2011Publication: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2011Description: xxi, 289 p. : ill.Notes: Reprint. Originally published: 2010.ISBN: 9781856176095 (pbk.); 1856176096 (pbk.).Subject(s): Hospitality industry -- Management | Hospitality industry -- Planning | Strategic planning
Contents:
CHAPTER 1 Introduction to hospitality business development -- CHAPTER 2 Scope of the hospitality industry -- CHAPTER 3 The hospitality environment -- CHAPTER 4 Hospitality business positioning -- CHAPTER 5 Developing customer-centred hospitality businesses --CHAPTER 6 Hospitality business planning and feasibility -- CHAPTER 7 Hospitality business development routes and directions -- CHAPTER 8 Hospitality business development methods -- CHAPTER 9 New product development (NPD) -- CHAPTER 10 Hospitality property renovation -- CHAPTER 11 Conclusions.
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Book Book Thammasat Library, Pattaya Campus
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General Books TX911.3.M27 H38 2011 (See Similar Items) Available 31379013950929

Introduction to International Hotel Development and Management ภาคการศึกษาที่ 1

Total holds: 0

Reprint. Originally published: 2010.

Includes bibliographical references and index.

CHAPTER 1 Introduction to hospitality business development -- CHAPTER 2 Scope of the hospitality industry -- CHAPTER 3 The hospitality environment -- CHAPTER 4 Hospitality business positioning -- CHAPTER 5 Developing customer-centred hospitality businesses --CHAPTER 6 Hospitality business planning and feasibility -- CHAPTER 7 Hospitality business development routes and directions -- CHAPTER 8 Hospitality business development methods -- CHAPTER 9 New product development (NPD) -- CHAPTER 10 Hospitality property renovation -- CHAPTER 11 Conclusions.

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