Hospitality business development / Ahmed Hassanien, Crispin Dale, Alan Clarke.
By: Hassanien, Ahmed
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Contributor(s): Dale, Crispin | Clarke, Alan.
Material type: 
BookCall no.: TX911.3.M27 H38 2011Publication: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2011Description: xxi, 289 p. : ill.Notes: Reprint. Originally published: 2010.ISBN: 9781856176095 (pbk.); 1856176096 (pbk.).Subject(s): Hospitality industry -- Management | Hospitality industry -- Planning | Strategic planning| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds | Reading lists |
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Book
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Thammasat Library, Pattaya Campus General Stacks | General Books | TX911.3.M27 H38 2011 (See Similar Items) | Available | 31379013950929 |
Introduction to International Hotel Development and Management ภาคการศึกษาที่ 1 |
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| TX911.3.C8 P734 2012 An exploratory study assessing the implementation of customer relationship management in boutique hotels / | TX911.3.E84 J37 Ethical decision making in the hospitality industry / | TX911.3.M27 B37 2011 Hotel front office management / | TX911.3.M27 H38 2011 Hospitality business development / | TX911.3.M27 H392 2011 Revenue management for the hospitality industry / | TX911.3.M27 L54 2008 Exploring foodservice systems management through problems / | TX911.3.M27 M5514 2007 Restaurant management : customers, operations, and employees / |
Reprint. Originally published: 2010.
Includes bibliographical references and index.
CHAPTER 1 Introduction to hospitality business development -- CHAPTER 2 Scope of the hospitality industry -- CHAPTER 3 The hospitality environment -- CHAPTER 4 Hospitality business positioning -- CHAPTER 5 Developing customer-centred hospitality businesses --CHAPTER 6 Hospitality business planning and feasibility -- CHAPTER 7 Hospitality business development routes and directions -- CHAPTER 8 Hospitality business development methods -- CHAPTER 9 New product development (NPD) -- CHAPTER 10 Hospitality property renovation -- CHAPTER 11 Conclusions.
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