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Hospitality marketing : principles and practice / David Bowie and Francis Buttle.

By: Bowie, David Edwin Crawford, 1951-.
Contributor(s): Buttle, Francis.
Material type: materialTypeLabelBookCall no.: TX911.3.M3 B69 2011Publication: Oxford : Elsevier/Butterworth-Heinemann, 2011Edition: 2nd ed.Description: xii, 434 p. : ill.Notes: Rev. ed. of: Hospitality marketing : an introduction. 2004.ISBN: 9780080967912; 0080967914.Subject(s): Hospitality industry -- Marketing | Hotels -- Marketing
Contents:
Introduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the offer -- Locating the offer -- Pricing the offer -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing service processes -- Managing customer-contact employees -- Managing customer satisfaction -- Relationship marketing -- Marketing planning.
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Book Book Thammasat Library, Pattaya Campus
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General Books TX911.3.M3 B69 2011 (See Similar Items) Available 31379013950903
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Rev. ed. of: Hospitality marketing : an introduction. 2004.

Includes bibliographical references and index.

Introduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the offer -- Locating the offer -- Pricing the offer -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing service processes -- Managing customer-contact employees -- Managing customer satisfaction -- Relationship marketing -- Marketing planning.

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