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Strategic management for hospitality and tourism / Fevzi Okumus, Levent Altinay, Prakash Chathoth.

By: Okumus, Fevzi.
Contributor(s): Altinay, Levent | Chathoth, Prakash.
Material type: materialTypeLabelBookCall no.: TX911.3.M27 O46 2011Publication: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2011Edition: 1st ed.Description: xiv, 333 p. : ill., maps; pt. I Introduction To Strategy -- ch. 1 Introduction to strategic management -- ch. 2 Strategic management in hospitality and tourism -- pt. II Strategy Context -- ch. 3 The hospitality and tourism industry context -- ch. 4 The organizational context -- pt. III Strategy Content -- ch. 5 Business-level strategies -- ch. 6 Corporate-level strategies -- ch. 7 Network-level strategies -- pt. IV Strategy Process -- ch. 8 Strategy formation : strategy formation and implementation -- ch. 9 Strategy implementation and change -- pt. V Synthesis -- ch. 10 Conclusion: relating content, context and process.Notes: Reprint. Originally published: 2010.ISBN: 9780750665223 (pbk.); 075066522X (pbk.).Subject(s): Tourism -- Management | Hospitality industry -- Management | Strategic planning
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Thammasat Library, Pattaya Campus
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General Books TX911.3.M27 O46 2011 (See Similar Items) Available 31379013950887
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Reprint. Originally published: 2010.

Includes bibliographical references and index.

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