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Enchantment : the art of changing hearts, minds and actions / Guy Kawasaki.

By: Kawasaki, Guy, 1954-.
Material type: materialTypeLabelBookCall no.: HF5386 .K37 2011Publication: London : Portfolio Penguin, 2011Description: xxi, 211 p. : ill.ISBN: 9780241953648.Subject(s): Success in business | Influence (Psychology) | Persuasion (Psychology)
Contents:
Chapter 1 Why Enchantment? -- Chapter 2 How to Achieve Likability -- Chapter 3 How to Achieve Trustworthiness -- Chapter 4 How to Prepare -- Chapter 5 How to Launch -- Chapter 6 How to Overcome Resistance -- Chapter 7 How to Make Enchantment Endure -- Chapter 8 How to Use Push Technology -- Chapter 9 How to Use Pull Technology -- Chapter 10 How to Enchant Your Employees -- Chapter 11 How to Enchant Your Boss -- Chapter 12 How to Resist Enchantment.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HF5386 .K37 2011 (See Similar Items) Available 31379013286951
Total holds: 0

Includes bibliographical references and index.

Chapter 1 Why Enchantment? -- Chapter 2 How to Achieve Likability -- Chapter 3 How to Achieve Trustworthiness -- Chapter 4 How to Prepare -- Chapter 5 How to Launch -- Chapter 6 How to Overcome Resistance -- Chapter 7 How to Make Enchantment Endure -- Chapter 8 How to Use Push Technology -- Chapter 9 How to Use Pull Technology -- Chapter 10 How to Enchant Your Employees -- Chapter 11 How to Enchant Your Boss -- Chapter 12 How to Resist Enchantment.

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