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Strategic planning for public relations / Ronald D. Smith.

By: Smith, Ronald D, 1948-.
Material type: materialTypeLabelBookCall no.: HM1221 .S65 2013Publication: New York : Routledge/Taylor and Francis Group, 2013Edition: 4th ed.Description: xxxv, 520 p. : ill.ISBN: 9780415506762 (pbk.).Subject(s): Public relations | Strategic planning
Contents:
Formative research -- Analyzing the situation -- Analyzing the organization -- Analyzing the publics -- Strategy -- Establishing goals and objectives -- Formulating action and response strategies -- Developing the message strategy -- Tactics -- Selecting communication tactics -- Implementing the strategic plan -- Evaluative research -- Evaluating the strategic plan.
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Book Book Faculty of Journalism and Mass Communication Library
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General Books HM1221 .S65 2013 (See Similar Items) Available 31379014007828

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วส 353

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Formative research -- Analyzing the situation -- Analyzing the organization -- Analyzing the publics -- Strategy -- Establishing goals and objectives -- Formulating action and response strategies -- Developing the message strategy -- Tactics -- Selecting communication tactics -- Implementing the strategic plan -- Evaluative research -- Evaluating the strategic plan.

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