Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele. 
(Text)
East, Robert
Wright, Malcolm | Vanhuele, Marc
Call no.: HF5415.32 .E272 2013Publication: London : SAGE Publications, 2013Edition: 2nd edDescription: x, 337 p. : illISBN: 9781446211229 (hbk.); 1446211223 (hbk.); 9781446211236 (pbk.); 1446211231 (pbk.)Subject(s): Consumer behaviorLOC classification: HF5415.32 | .E272 2013
Contents:Machine generated contents note: pt. 1 INTRODUCTION -- 1 Ideas and Explanations in Consumer Research -- pt. 2 CONSUMPTION PATTERNS -- 2 Customer Loyalty -- 3 Brand Knowledge, Brand Equity and Brand Extension -- 4 Stationary Markets -- 5 Market Dynamics -- 6 Consumer Group Differences -- pt. 3 EXPLAINING DECISION-MAKING -- 7 Predicting and Explaining Behaviour -- 8 Information Processing and Decision-Making -- 9 Consumer Satisfaction and Quality -- pt. 4 MARKET RESPONSE -- 10 Consumer Response to Price and Sales Promotions -- 11 The Retail Context -- 12 Word-of-Mouth Influence -- 13 The Response to Advertising.
| ประเภททรัพยากร | ตำแหน่งปัจจุบัน | กลุ่มข้อมูล | ตำแหน่งชั้นหนังสือ | เลขเรียกหนังสือ | สถานะ | วันกำหนดส่ง | บาร์โค้ด | การจองรายการ |
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Professor Sangvian Indaravijaya Library | General Books | General Stacks | HF5415.32 .E272 2013 (เรียกดูชั้นหนังสือ) | พร้อมให้บริการ | 31379014021209 |
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| HF5415.32 .C65716 2016 Consumer psychology in a social media world / | HF5415.32 .C6572 Consumer tribes / | HF5415.32 .D47 Consuming behaviour / | HF5415.32 .E272 2013 Consumer behaviour : | HF5415.32 .E85 The Ethical consumer / | HF5415.32 .F678 1998 Consumer psychology for marketing / | HF5415.32 .G86 2016 The psychology of consumer profiling in a digital age / |
Machine generated contents note: pt. 1 INTRODUCTION -- 1 Ideas and Explanations in Consumer Research -- pt. 2 CONSUMPTION PATTERNS -- 2 Customer Loyalty -- 3 Brand Knowledge, Brand Equity and Brand Extension -- 4 Stationary Markets -- 5 Market Dynamics -- 6 Consumer Group Differences -- pt. 3 EXPLAINING DECISION-MAKING -- 7 Predicting and Explaining Behaviour -- 8 Information Processing and Decision-Making -- 9 Consumer Satisfaction and Quality -- pt. 4 MARKET RESPONSE -- 10 Consumer Response to Price and Sales Promotions -- 11 The Retail Context -- 12 Word-of-Mouth Influence -- 13 The Response to Advertising.
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