International business / Mike W. Peng and Klaus E. Meyer.  (Text) (Text)

Peng, Michael W, 1968-
Meyer, Klaus, 1964-
Call no.: HF1379 .P464 2011Publication: London : Cengage Learning, c2011Description: xxx, 645 p. : col. ill., mapsISBN: 9781408019566 (pbk.); 1408019566 (pbk.)Subject(s): International tradeInternational trade -- Case studiesInternational business enterprisesInternational business enterprises -- Case studiesLOC classification: HF1379 | .P464 2011
Contents:PART ONE FOUNDATIONS. 1 Globalizing Business -- 2 Formal Institutions: Economic, Political and Legal Systems -- 3 Informal Institutions: Culture, Religion and Languages -- 4 Firm Resources: Competitiveness and Growth -- PART TWO BUSINESS ACROSS BORDERS. 5 Trading Internationally -- 6 Investing Abroad Directly -- 7 Exchange Rates -- PART THREE GLOBALIZATION. 8 European Integration -- 9 Global Integration and Multilateral Organizations -- 10 Corporate Social Responsibility -- PART FOUR THE FIRM ON THE GLOBAL STAGE. 11 Starting International Business -- 12 Foreign Entry Strategies -- 13 Competitive Dynamics -- 14 Building Global Strategies -- PART FIVE OPERATIONS IN THE GLOBAL MNE. 15 Structuring and Organizing MNEs -- 16 International Human Resource Management -- 17 International Marketing and Supply Chain Management -- PART SIX INTEGRATIVE CASES. Integrative Cases -- Glossary.
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Includes bibliographical references and index.

PART ONE FOUNDATIONS. 1 Globalizing Business -- 2 Formal Institutions: Economic, Political and Legal Systems -- 3 Informal Institutions: Culture, Religion and Languages -- 4 Firm Resources: Competitiveness and Growth -- PART TWO BUSINESS ACROSS BORDERS. 5 Trading Internationally -- 6 Investing Abroad Directly -- 7 Exchange Rates -- PART THREE GLOBALIZATION. 8 European Integration -- 9 Global Integration and Multilateral Organizations -- 10 Corporate Social Responsibility -- PART FOUR THE FIRM ON THE GLOBAL STAGE. 11 Starting International Business -- 12 Foreign Entry Strategies -- 13 Competitive Dynamics -- 14 Building Global Strategies -- PART FIVE OPERATIONS IN THE GLOBAL MNE. 15 Structuring and Organizing MNEs -- 16 International Human Resource Management -- 17 International Marketing and Supply Chain Management -- PART SIX INTEGRATIVE CASES. Integrative Cases -- Glossary.

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