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Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.

By: Wimmer, Roger D.
Contributor(s): Dominick, Joseph R.
Material type: materialTypeLabelBookCall no.: P91.3 .W56 2014Series: Wadsworth series in mass communication and journalism.Publication: Australia : Wadsworth, Cengage Learning, c2014Edition: 10th ed., international ed.Description: xiii, 481 p. : ill.ISBN: 9781285074603; 1285074602.Subject(s): Mass media -- Research
Contents:
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations
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General Books P91.3 .W56 2014 (See Similar Items) Available 31379014087432

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Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations

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