Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.
By: Wimmer, Roger D
.
Contributor(s): Dominick, Joseph R.
Material type:
BookCall no.: P91.3 .W56 2014Series: Wadsworth series in mass communication and journalism.Publication: Australia : Wadsworth, Cengage Learning, c2014Edition: 10th ed., international ed.Description: xiii, 481 p. : ill.ISBN: 9781285074603; 1285074602.Subject(s): Mass media -- Research
Contents:
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds | Reading lists |
|---|---|---|---|---|---|---|---|---|
Book
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Faculty of Journalism and Mass Communication Library General Stacks | General Books | P91.3 .W56 2014 (See Similar Items) | Available | 31379014087432 |
Total holds: 0
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations
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