Sustainability marketing : a global perspective / Frank-Martin Belz and Ken Peattie.  (Text) (Text)

Belz, Frank-Martin
Peattie, Ken
Call no.: HF5415 .B388 2012Publication: Chichester, U.K. : Wiley, 2012Edition: 2nd edDescription: xvi, 336 p. : illISBN: 9781119966197 (pbk.); 1119966191 (pbk.)Subject(s): MarketingSustainabilityกต 423 Highly correlatedMK 423 Highly correlatedDB 861 Highly correlatedLOC classification: HF5415 | .B388 2012
Contents:PART I Understanding Sustainability and Marketing: 1 Marketing in the Twenty-First Century. A Very Short History of the World ; The Twentieth Century: The Century that Transformed the World ; Challenges for the Twenty-First Century ; Sustainable Development ; The Evolution of Marketing Thought ; Beyond 'Modern' Marketing -- 2 Framing Sustainability Marketing. Marketing in Context ; Elements of Sustainability Marketing ; Corporate Context: Corporate Social Responsibility ; Ethical Context ; Socio-Political Context ; Global Context --PART II Developing Sustainability Marketing Opportunities: 3 Socio-Ecological Problems. Socio-Ecological Problems on a Macro Level ; Socio-Ecological Impact of Products on a Micro Level ; 4 Sustainable Consumer Behaviour. Sustainability and Consumption ; The Consumption Process ; Understanding Sustainable Consumer Behaviour ; Sustainable Consumption in Context ; So Who Is the Sustainable Consumer? ; Harnessing Sustainable Consumer BehaviourPART III Developing Sustainability Marketing Standards and Strategies: 5 Sustainability Marketing Values and Objectives. Sustainability Marketing: Challenging Basic Assumptions ; Sustainability Marketing Values: Brand Ethos ; Sustainability Marketing Objectives: The Triple Bottom Line -- 6 Sustainability Marketing Strategies. Marketing Strategy and Sustainability ; Understanding the Marketing Environment ; Developing a Sustainability Marketing Strategy -- PART IV Developing the Sustainability Marketing Mix: 7 Customer Solutions. Marketing Myopia ; Customer (Pre-)Purchase Solutions ; Customer Use Solutions ; Customer Post-Use Solutions ; Sustainability Branding -- 8 Communications. The Ambivalence of Communication ; Sustainability Product Communication ; Sustainability Corporate Communications ;The Consumeras Communicator9 Customer Cost. Total Customer Cost: The Consumer Perspective ; Total Customer Cost: The Marketer Perspective ; The Nature of Price Systems ; 10 Convenience. Consumption and Convenience ; Convenience in Purchase ; Convenience in Use ; Convenience in Post-Use ; Online Convenience -- PART V Developing the Future of Sustainability Marketing: 11 Sustainability Marketing Transformations. Sustainability Marketing Transformation: The Inside-Out Perspective ; Corporate Transformations ; Market Transformations ; Political Transformations ; Social Transformations ; Sustainability Marketing Transformations: Possibilities and Problems -- 12 Reframing Sustainability Marketing. Thinking Again about Sustainability Marketing ; Social Marketing and Sustainability ; Towards a More Sustainable Economy ; From Sustainability Micromarketing to Sustainability Macromarketing ; Towards a Prosperous 'One Planet'.
แท็ก: ไม่มีแท็กจากห้องสมุดสำหรับชื่อเรื่องนี้ เข้าสู่ระบบเพื่อเพิ่มแท็ก
ประเภททรัพยากร ตำแหน่งปัจจุบัน กลุ่มข้อมูล ตำแหน่งชั้นหนังสือ เลขเรียกหนังสือ สถานะ วันกำหนดส่ง บาร์โค้ด การจองรายการ หนังสืออ่านประกอบรายวิชา
Book Book Professor Sangvian Indaravijaya Library
General Books General Stacks HF5415 .B388 2012 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
31379014092820

MK411-423

รายการจองทั้งหมด: 0

PART I Understanding Sustainability and Marketing: 1 Marketing in the Twenty-First Century. A Very Short History of the World ; The Twentieth Century: The Century that Transformed the World ; Challenges for the Twenty-First Century ; Sustainable Development ; The Evolution of Marketing Thought ; Beyond 'Modern' Marketing -- 2 Framing Sustainability Marketing. Marketing in Context ; Elements of Sustainability Marketing ; Corporate Context: Corporate Social Responsibility ; Ethical Context ; Socio-Political Context ; Global Context --PART II Developing Sustainability Marketing Opportunities: 3 Socio-Ecological Problems. Socio-Ecological Problems on a Macro Level ; Socio-Ecological Impact of Products on a Micro Level ; 4 Sustainable Consumer Behaviour. Sustainability and Consumption ; The Consumption Process ; Understanding Sustainable Consumer Behaviour ; Sustainable Consumption in Context ; So Who Is the Sustainable Consumer? ; Harnessing Sustainable Consumer Behaviour

PART III Developing Sustainability Marketing Standards and Strategies: 5 Sustainability Marketing Values and Objectives. Sustainability Marketing: Challenging Basic Assumptions ; Sustainability Marketing Values: Brand Ethos ; Sustainability Marketing Objectives: The Triple Bottom Line -- 6 Sustainability Marketing Strategies. Marketing Strategy and Sustainability ; Understanding the Marketing Environment ; Developing a Sustainability Marketing Strategy -- PART IV Developing the Sustainability Marketing Mix: 7 Customer Solutions. Marketing Myopia ; Customer (Pre-)Purchase Solutions ; Customer Use Solutions ; Customer Post-Use Solutions ; Sustainability Branding -- 8 Communications. The Ambivalence of Communication ; Sustainability Product Communication ; Sustainability Corporate Communications ;The Consumeras Communicator

9 Customer Cost. Total Customer Cost: The Consumer Perspective ; Total Customer Cost: The Marketer Perspective ; The Nature of Price Systems ; 10 Convenience. Consumption and Convenience ; Convenience in Purchase ; Convenience in Use ; Convenience in Post-Use ; Online Convenience -- PART V Developing the Future of Sustainability Marketing: 11 Sustainability Marketing Transformations. Sustainability Marketing Transformation: The Inside-Out Perspective ; Corporate Transformations ; Market Transformations ; Political Transformations ; Social Transformations ; Sustainability Marketing Transformations: Possibilities and Problems -- 12 Reframing Sustainability Marketing. Thinking Again about Sustainability Marketing ; Social Marketing and Sustainability ; Towards a More Sustainable Economy ; From Sustainability Micromarketing to Sustainability Macromarketing ; Towards a Prosperous 'One Planet'.

There are no comments on this title.

เพื่อโพสต์ความคิดเห็น

คลิกที่รูปภาพเพื่อดูในตัวแสดงภาพ

ห้องสมุด:

Thammasat University Library, 2 Prachan Road, Phranakorn, Bangkok 10200

Puey Ungphakorn Library (Rangsit Campus), Circulation Desk 662 564-4444 ext. 1305

Pridi Banomyong Library, Circulation Desk 662 613-3544