Normal view MARC view ISBD view

The dynamics of mass communication : media in transition / Joseph R. Dominick.

By: Dominick, Joseph R.
Material type: materialTypeLabelBookCall no.: P90 .D65 2013Publication: New York : McGraw-Hill, c2013Edition: 12th ed., international ed.Description: xxi, 470 p. : ill. (chiefly col.).ISBN: 9780071318266; 0071318267.Subject(s): Mass media
Contents:
Part I The Nature and History of Mass Communication. Chapter 1 Communication: Mass and Other Forms -- Chapter 2 Perspectives on Mass Communication -- Chapter 3 Historical and Cultural Context -- Part II Media. Chapter 4 The Internet and Social Media -- Chapter 5 Newspapers -- Chapter 6 Magazines -- Chapter 7 Books -- Chapter 8 Radio -- Chapter 9 Sound Recording -- Chapter 10 Motion Pictures -- Chapter 11 Broadcast Television -- Chapter 12 Cable, Satellite and Internet Television -- Part III Specific Media Professions. Chapter 13 News Gathering and Reporting -- Chapter 14 Public Relations -- Chapter 15 Advertising -- Part IV Regulation of the Mass Media. Chapter 16 Formal Controls: Laws, Rules, Regulations -- Chapter 17 Ethics and Other Informal Controls -- Part V Impact of the Media. Chapter 18 Social Effects of Mass Communication.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds Reading lists
Book Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books P90 .D65 2013 (See Similar Items) Checked out 31/01/2020 31379014093026

วส 611

วส 805 ภาคการศึกษาที่ 2

วส 591

วส 300

วส 327(วส406) ภาคการศึกษาที่ 1

วส 400

วส 407

Total holds: 0

Part I The Nature and History of Mass Communication. Chapter 1 Communication: Mass and Other Forms -- Chapter 2 Perspectives on Mass Communication -- Chapter 3 Historical and Cultural Context -- Part II Media. Chapter 4 The Internet and Social Media -- Chapter 5 Newspapers -- Chapter 6 Magazines -- Chapter 7 Books -- Chapter 8 Radio -- Chapter 9 Sound Recording -- Chapter 10 Motion Pictures -- Chapter 11 Broadcast Television -- Chapter 12 Cable, Satellite and Internet Television -- Part III Specific Media Professions. Chapter 13 News Gathering and Reporting -- Chapter 14 Public Relations -- Chapter 15 Advertising -- Part IV Regulation of the Mass Media. Chapter 16 Formal Controls: Laws, Rules, Regulations -- Chapter 17 Ethics and Other Informal Controls -- Part V Impact of the Media. Chapter 18 Social Effects of Mass Communication.

There are no comments for this item.

Click on an image to view it in the image viewer

Open Library:

Thammasat University Library
2 Prachan Road, Phranakorn, Bangkok 10200
Tel: 662 613-3544 (Pridi Banomyong Library, Circulation Desk)
Tel: 662 564-4444 ext. 1305 (Puey Ungphakorn Library (Rangsit Campus), Circulation Desk)