The dynamics of mass communication : media in transition / Joseph R. Dominick.
By: Dominick, Joseph R.
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BookCall no.: P90 .D65 2013Publication: New York : McGraw-Hill, c2013Edition: 12th ed., international ed.Description: xxi, 470 p. : ill. (chiefly col.).ISBN: 9780071318266; 0071318267.Subject(s): Mass media| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds | Reading lists |
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Faculty of Journalism and Mass Communication Library General Stacks | General Books | P90 .D65 2013 (See Similar Items) | Checked out | 31/08/2019 | 31379014093026 |
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| P90 .D65 2007 The dynamics of mass communication : media in the digital age / | P90 .D65 2007 The dynamics of mass communication : media in the digital age / | P90 .D65 2011 The dynamics of mass communication : media in transition / | P90 .D65 2013 The dynamics of mass communication : media in transition / | P90 .D69 Communication unbound / | P90 .D69 Communication unbound / | P90 .D83 The basics of communication : a relational perspective / |
Part I The Nature and History of Mass Communication. Chapter 1 Communication: Mass and Other Forms -- Chapter 2 Perspectives on Mass Communication -- Chapter 3 Historical and Cultural Context -- Part II Media. Chapter 4 The Internet and Social Media -- Chapter 5 Newspapers -- Chapter 6 Magazines -- Chapter 7 Books -- Chapter 8 Radio -- Chapter 9 Sound Recording -- Chapter 10 Motion Pictures -- Chapter 11 Broadcast Television -- Chapter 12 Cable, Satellite and Internet Television -- Part III Specific Media Professions. Chapter 13 News Gathering and Reporting -- Chapter 14 Public Relations -- Chapter 15 Advertising -- Part IV Regulation of the Mass Media. Chapter 16 Formal Controls: Laws, Rules, Regulations -- Chapter 17 Ethics and Other Informal Controls -- Part V Impact of the Media. Chapter 18 Social Effects of Mass Communication.
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